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In-flow tooltips Easy-access guides help sellers make better decisions at common pain points, like taking good photos. https://www.duncanmadden.com/akora daily 0.75 2026-02-23 https://images.squarespace-cdn.com/content/v1/5912fbcbd1758ea1ede52e09/5f2054f6-8b23-4dd4-ad47-433f3cd65317/Screenshot+2022-09-12+at+12.20.20+pm.png https://images.squarespace-cdn.com/content/v1/5912fbcbd1758ea1ede52e09/5f2054f6-8b23-4dd4-ad47-433f3cd65317/Screenshot+2022-09-12+at+12.20.20+pm.png Akora https://www.duncanmadden.com/seesaw daily 0.75 2026-01-28 https://images.squarespace-cdn.com/content/v1/5912fbcbd1758ea1ede52e09/6ecac596-9da6-4c4b-90f0-466d13c284bc/seesaw+home+crop.jpg SeeSaw https://images.squarespace-cdn.com/content/v1/5912fbcbd1758ea1ede52e09/6ecac596-9da6-4c4b-90f0-466d13c284bc/seesaw+home+crop.jpg SeeSaw https://images.squarespace-cdn.com/content/v1/5912fbcbd1758ea1ede52e09/1662984343623-S1HA5KMNVIV0GJ2XRNZ6/about+page.png SeeSaw - About https://images.squarespace-cdn.com/content/v1/5912fbcbd1758ea1ede52e09/1662984427554-Y6V70JZRAWXZGO3XRKRS/community+page.png SeeSaw - 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Clover Station Pro https://www.duncanmadden.com/imprint daily 0.75 2024-10-02 https://www.duncanmadden.com/vsco daily 0.75 2026-02-18 https://images.squarespace-cdn.com/content/v1/5912fbcbd1758ea1ede52e09/b4d492cb-c221-4d0a-916b-7fcebf00a307/VSCO.png https://images.squarespace-cdn.com/content/v1/5912fbcbd1758ea1ede52e09/b4d492cb-c221-4d0a-916b-7fcebf00a307/VSCO.png VSCO https://images.squarespace-cdn.com/content/v1/5912fbcbd1758ea1ede52e09/1769517124391-I48A2BRPSTV2JEAK8VHV/VSCO+For+all+photographers.png VSCO - Promotional language My style guide helped define a unified approach to communicating what VSCO does and who it’s for in clear yet stylised language. 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It’s here to illustrate the impact of a successfully integrated tone of voice guide.) https://images.squarespace-cdn.com/content/v1/5912fbcbd1758ea1ede52e09/1769517128357-KTC4KVL0M5ETTU9G8FMM/VSCO+Make+it.png VSCO - Make it with VSCO Positive, active, aspirational language, links and CTAs drive uptake without overselling or overpromising. (Note: Not all content on these screens is mine. It’s here to illustrate the impact of a successfully integrated tone of voice guide.) https://images.squarespace-cdn.com/content/v1/5912fbcbd1758ea1ede52e09/1769518833804-ROBFNR25B1MVYA58IJ1O/IMG_3654.png VSCO - In-app messaging Concise, clear and active in-app prompts. (Note: Not all content on these screens is mine. It’s here to illustrate the impact of a successfully integrated tone of voice guide.) https://images.squarespace-cdn.com/content/v1/5912fbcbd1758ea1ede52e09/1769518901028-HDG0077OVS3T3BB4VBV0/IMG_3656.png VSCO - In-app messaging Inspirational and informative in-app prompts. (Note: Not all content on these screens is mine. It’s here to illustrate the impact of a successfully integrated tone of voice guide.) https://images.squarespace-cdn.com/content/v1/5912fbcbd1758ea1ede52e09/1769518801537-HM10X2ZY94JPGWOSROLY/IMG_3657.png VSCO - In-app messaging Service notifications and clear, active CTAs. (Note: Not all content on these screens is mine. It’s here to illustrate the impact of a successfully integrated tone of voice guide.) https://images.squarespace-cdn.com/content/v1/5912fbcbd1758ea1ede52e09/1769518779824-J8OBB7MUF4LD5SIAV41X/IMG_3659.png VSCO - In-app messaging Promotional and upsell messages – benefit-led and, where appropriate, with factual information that could affect user outcomes. (Note: Not all content on these screens is mine. 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