Akora
Akora is a residential and working community based in the heart of Madrid. It offers hosted short to long term accommodation and a club and hub where local and visiting professionals can meet, work, network and relax.
Copywriter and brand consultant
Akora was looking to expand its offering beyond hosted apartments to incorporate a members club and hub under a new, more lifestyle focused rebrand.
I came on board to help define the approach and language for this rebrand, creating the ‘Live, Work and Play’ three-pronged approach. Working with the CEO and marketing team, we defined the new brand approach and I then applied it to the new website design.
Despite being based in Madrid, the core clientele are visiting from overseas and so English was set as the base language with a Spanish translation added for locals.
The project also included the launch of Akora’s new community hub in the Barrio Justicia.
Branding
Web copy
Email and comms