I help brands, products and places tell their stories.

UX, brand & copywriter

I work across sectors and industries, helping brands shape voices with a human focus, communicate meaningfully, and build compelling experiences that move people to act.

I’m often brought in when things are complex: multi-market products, technical or regulated environments, fast-growing platforms and moments of change.

See my portfolio

“A fantastic talent with a deep understanding of brand architecture… and a pleasure to work with.”

Rob Noble | Founder | Group Of Humans
“At home collaborating with diverse teams to understand the business, technical, legal and customer needs… a fantastic writer and editor able to write in a diverse range of audience-appropriate styles.”

Phil Julian | Head of UX Design | Vodafone
“Helped shape our voice and refine our brand, and has brought his considerable experience to bear in co-planning and implementing our content strategies. As a freelancer he provides an invaluable outsider perspective to challenge our thinking.”

Naveed Akram | Cofounder | Vestd

Travel writer

The best job in the world! Travel stories, guides, news, advertorials and editing for Forbes, Nat Geo Traveller, Sunseeker, British Airways, Lonely planet, Small Leading Hotels and many more.

Journalist

Contracted by Hachette UK, part of Hodder & Stoughton, to write ‘Found in Translation: The Unexpected Origins of Place Names’. Published internationally in three languages.

Author

Read a travel story

Found in Translation:
The Unexpected Origins of Place Names

An enlightening etymological journey across continents

Have you ever thought about the name of your home country or one you’re visiting – what it means and how it came to be? From the Land of the Rabbits to the Land of the Thunder Dragon and many places in between, ‘Found in Translation’ is an extraordinary and fascinating journey into the history of the naming of the world.

Available in hardback, paperback and ebook in the UK and the US, with translations in Korean and Czech.

Publisher: Hachette

Illustrations: Anki Deflmann

Buy it!

We’re better together

Being freelance gives me the freedom to collaborate with incredible creative collectives like these.

A conversation starts with hello.

So say hello

I help brands, products and places tell their stories.

UX, brand & copywriter

“A fantastic talent with a deep understanding of brand architecture… and a pleasure to work with.”

“At home collaborating with diverse teams to understand the business, technical, legal and customer needs… a fantastic writer and editor able to write in a diverse range of audience-appropriate styles.”

“Helped shape our voice and refine our brand, and has brought his considerable experience to bear in co-planning and implementing our content strategies. As a freelancer he provides an invaluable outsider perspective to challenge our thinking.”