I'm a freelance writer, consultant and strategist. For more than ten years I've worked with global brands, digital agencies, startups, publishing houses, magazines and newspapers curating their voices, building their products, clarifying their messaging and telling stories.
Simply, I love to write.
I've written about almost everything at one point or another. But I specialise in bringing clarity and consistency to digital experiences, giving tired brands new voices, and helping businesses and startups really say what they want.
It's a simple truth that the user is the most important person in any digital experience. I work with developers and designers to build compelling user experiences, inject logic into site architecture, and organise and present the relevant information in the right place.
When I'm not doing real work, I'm looking to the horizon and thinking about my next destination. I write travel features, city guides, driving and adventure stories for British and international magazines and newspapers. I've edited a few of them too.