Duncan Madden

Copywriter • Digital consultant • Journalist

I'm a freelance writer, consultant and strategist. For more than ten years I've worked with global brands, digital agencies, startups, publishing houses, magazines and newspapers curating their voices, building their products, clarifying their messaging and telling stories.

Simply, I love to write.



Latest projects…


I've written about almost everything at one point or another. But I specialise in bringing clarity and consistency to digital experiences, giving tired brands new voices, and helping businesses and startups really say what they want.


Digital consultant

It's a simple truth that the user is the most important person in any digital experience. I work with developers and designers to build compelling user experiences, inject logic into site architecture, and organise and present the relevant information in the right place.

Travel writer

When I'm not doing real work, I'm looking to the horizon and thinking about my next destination. I write travel features, city guides, driving and adventure stories for British and international magazines and newspapers. I've edited a few of them too.


A fantastic talent with a deep understanding of brand architecture…
and a pleasure to work with.
— Rob Noble | VP Business Design | EPAM Systems