Duncan Madden

Copywriter • Digital consultant • Travel writer

APS Financial

APS stands for Advanced Payment Solutions, a global fintech payments company disrupting the traditional banking sector with its range of barrier-free credit and debit products. 


I've worked with APS on a range of its products and services, clarifying naming choices, reworking technical language for a consumer audience, and describing their solutions in a commercial setting. 

Most recently I worked to rebrand and rewrite the APS business website targeting consumers, business and the public sector alike.

APS is FCA authorised and regulated and a principal member of MasterCard.


  • Web copy
  • Product and service naming

Other pages and assets…