Barclays – Copywriter & UX

Barclays is a multinational financial services and banking company and one of the most recognised banking brands in the world.

Copywriting and UX for Barclays Retail Online Banking services, the logged in environment for personal and business customers.
Creating, naming and implementing Smart Spend – partner rewards for logged-in personal account customers.
Worked with multiple internal and client stakeholders, product and design teams, and legal and compliance to meet strict regulatory requirements.
Clients included Expedia, the Energy Helpline and Simplify Digital.

Portfolio examples

Smart Spend landing page

Smart Spend Expedia page

Expedia hosted page

Energy Helpline hosted page