Duncan Madden

Copywriter • Digital consultant • Travel writer

Clear Treasury

Clear Treasury is an industry-leading financial consultancy and risk management company that provides its clients with financial stability in an uncertain environment.

Copywriter and UX consultant 

I was brought onboard by digital agency Concrete Hermit to provide UX and copy support for the Clear Treasury rebrand and new website.

With much of the brand work already done, I rewrote the entire site copy around the theme of geology designed to showcase Clear Treasury’s solidity and reliability in the fluctuating financial markets.

This was a challenging one, as I had to quickly get up to speed with the industry language and understand and describe often complex services around consultancy, finance and foreign exchange.

Clear Treasury

  • Web copy

  • UX consultant


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