Delivery Hero
Delivery Hero is the world’s largest and most successful local delivery company. Operating across some 70 countries with lots of brands delivering all manner of things to people’s doors, it is a vast global operation covering four continents.
Copywriter and UX writing consultant
Delivery Hero is about as big as it gets. Conceived in Sweden in 2008 and founded in Berlin in 2011, it has grown was beyond its initial mandate as a simple online food ordering service.
With so many different brands and operating countries, the global UX team faced a huge challenge creating a unified approach and interface that worked globally while meeting Delivery Hero’s brand and mission directives.
I worked with the team over several years, rewriting the UX journeys in succinct, user-focused language that was easy to implement and maintain. I also created an extremely comprehensive set of UX writing guidelines and a writing toolkit to help implement them.
These guidelines are now being used across several operating countries with more being rolled out regularly.
UX copywriter
UX content guidelines
Writing toolkit