DigitasLBi is one of the biggest and most recognised marketing and technologies agencies in the world with offices and clients spread to the four corners.
Copywriter and script writer
Over a two year period I worked regularly with the Copenhagen division of DigitasLBi for a range of big name clients.
Initially I came onboard to handle a full scale rewrite of the English language IKEA websites creating everything from SEO targeted headlines and metadata to furniture range descriptions adhering to a very specific tone of voice and best practice policy. I was based between the Copenhagen office and the IKEA HQ in Älmhult, Sweden.
I then worked regularly with different DigitasLBi teams for clients like Secunia security software writing everything from social media strategies to product slogans and video scripts (like the one below).
- Web copy
- SEO & metadata
- Product and furniture descriptions
- Content managing and editing
- Script writing
- Tone of voice and copy guides