Duncan Madden

Copywriter • Digital consultant • Travel writer


DigitasLBi is one of the biggest and most recognised marketing and technologies agencies in the world with offices and clients spread to the four corners. 

digitasLBi logo

Copywriter and script writer

Over a two year period I worked regularly with the Copenhagen division of DigitasLBi for a range of big name clients. 

Initially I came onboard to handle a full scale rewrite of the English language IKEA websites creating everything from SEO targeted headlines and metadata to furniture range descriptions adhering to a very specific tone of voice and best practice policy. I was based between the Copenhagen office and the IKEA HQ in Älmhult, Sweden.

I then worked regularly with different DigitasLBi teams for clients like Secunia security software writing everything from social media strategies to product slogans and video scripts (like the one below).

Secunia VIM video

  • Web copy
  • SEO & metadata
  • Product and furniture descriptions
  • Content managing and editing
  • Script writing
  • Tone of voice and copy guides

I’ve worked with Duncan on a number of projects and clients, most recently to deliver SEO copy for one of the world’s largest retailers. Duncan is a creative soul with the ability to create interesting copy for any product or service that might cross his way – even under tight deadlines.
— Christian Birk | MD | DigitasLBi, N America