Foolproof – Copywriter and project manager

Foolproof is a leading experience design agency building products and services for brands all over the world.

  • Technical copywriting project creating 40,000 prompts and responses for Samsung's first voice-activated mobile assistant, S Voice.

  • Sourced and recruited copywriting team to deliver project to extremely short deadline on time and in budget.

  • Collaborating remotely and in person with Samsung and Foolproof stakeholders to maintain project momentum and delivery.

  • Technical writing

  • Tone of voice guides

  • Team and project management


Duncan did an exceptional job, ensuring the copy enhanced the user experience while also being expertly aligned to the style guide. He’s an intelligent and creative writer who thinks out of the box and created witty, original and engaging copy.
— Polly Shelton | Principal UX consultant | Foolproof