Duncan Madden

Copywriter • Digital consultant • Travel writer


Foolproof is a leading experience design agency building products and services for brands all over the world.

foolproof homepage

Copywriter and project manager

Foolproof engaged me to create copy for one of the world's largest technology and mobile hardware and software brands. 

The project involved writing and editing around 40,000 copy strings for the company's new flagship mobile platform, liaising with both the Foolproof agency and the mobile brand's overseas creative and management teams. 

I recruited and managed a small team to meet extremely tight deadlines, working to weekly sprints and ensuring a constant and consistent workflow, with clear and open communication channels between all teams at all points.

The client and project remain under NDA. (Sssshhhh…)

  • App copy
  • Project and tone of voice guides

Duncan did an exceptional job, ensuring the copy enhanced the user experience while also being expertly aligned to the style guide. He’s an intelligent and creative writer who thinks out of the box and created witty, original and engaging copy.
— Polly Shelton | Principal UX consultant | Foolproof