SEESAW – Copywriter & tone of voice lead
SEESAW is a space for culture, community, work, art, wellbeing, coffee and food in one of Manchester’s historic warehouses reimagined as a creative hub, workspace, cafe, events and exhibition space.
Defined brand language, copy standards and messaging principles for consistent application across product, marketing and all other customer touchpoints.
Collaborated with stakeholders at Absurd Agency, and product and design teams at SEESAW to define strategic communication approach.
The final output was a comprehensive set of tone of voice guidelines and an accompanying toolkit.
Wrote and owned all web and app copy for the V1 beta platform pre-launch.
Web & app copywriting
Tone of voice guidelines
B2B & B2C comms
