Duncan Madden

Copywriter • Digital consultant • Travel writer


TrendSafari is a trend research tool enabling brand shapers to interact with environments and experiences as well as creative and cultural leaders in key trend shaping hubs worldwide. It gives clients brand relevant insights that open business opportunities through think tanks, workshops, business and strategy consultancy, reports, and engagement programmes.

TrendSafari mission statement

Writer and photographer

One of TrendSafari's key commercial channels is hosting corporate and professional teams on actual trend safaris around global hotspots.

I was tasked with documenting the experiences of a group of Austrian telco professionals as they were taken on a three day tour around London discovering trends, meeting business leaders and using the latest technologies in customer engagement. 

I attended, photographed, documented and recorded every visit, workshop, lecture, meal, social experience and think tank over the course of 72 hours and then wrote a 92-page guide to the trend safari, examining who they met, what they learned, and what the outcomes were from the experience.


  • Guide copy
  • Photography
  • Documentary
  • Interviews

Other pages and assets…