Vestd is an online equity distribution startup that makes it quick, easy and cheap for businesses to distribute shares online to team members, employees and customers to reward loyalty and incentivise loyal advocates.
Creative and digital strategist and copywriter
I joined Vestd as part of its startup team of six, prior to launch. Together we built a groundbreaking, world-first platform and thriving user community.
I owned all site content while simultaneously working on the Vestd brand to create a compelling tone of voice and commercial and marketing materials, in collaboration with brand consultancy BrandCap.
Acting as a startup consultant, I also guided new businesses joining Vestd on how to present themselves, describe their business proposition successfully and engage with the community to achieve their goals.