Vestd – Content & copywriter, & proposition consultant
Vestd is a platform for share scheme allocation, equity management, shareholder governance and funding round execution. In the last five years it has become one of the UK’s most high profile Fintech startups, winning multiple awards, global press coverage and acknowledgment for its ‘Tech for Good’ approach, certifying as a B Corp in 2025.
Developed and refined brand voice and style from launch, translating complex equity and share allocation concepts into a clear, compelling product.
Owned all website content, support materials and educational thought-leadership content, simplifying equity management for startups and SMEs.
Collaborated with client businesses to craft and communicate their business propositions effectively, supporting platform adoption and growth.
Worked with legal teams as an FCA regulated business to ensure compliance in the new ShareTech ecosystem.
Vestd (note: current site isn’t my content)
Web copywriting
UX
Content writing – thought leadership, guides, pitch decks & presentations
Proposition & marketing strategy
Brand strategy & identity
Regulatory compliance
Press & PR
Portfolio examples
“Duncan was a key member of the Vestd team since before launch. He helped shape our voice and refine our brand, and has brought his considerable experience to bear in co-planning and implementing our early social and content strategies. And as a freelancer he provides an invaluable outsider perspective to challenge our thinking.”