Vodafone – Copywriter & UX
Vodafone is a multinational telecommunications company.
Copywriting and UX across product, marketing and service communications for Vodafone Group Services.
Lead copywriter on Vodafone 360 for web, apps, products, user and implementation guides.
Wrote internal communications, marketing materials, brand and tone of voice guidelines.
Managed the copy localisation employing a London translation agency and coordinating the copy across 13 operating countries and languages.
Copywriting | UX | Brand & voice guides | Implementation & user guides | Internal & external comms | Marketing collateral | Localisation
“Duncan consistently brought a user focus to our discussions. While marketing collateral can be over-promising or product documentation can be too technical, he ensured the language used was clear, concise, and comprehensible for the average user.”
“Duncan is equally at home collaborating with diverse teams to understand the business, technical, legal and customer needs… a fantastic writer and editor who is able to write in a diverse range of audience appropriate styles.”