Duncan Madden

Copywriter • Digital consultant • Travel writer


Vodafone is a multinational telecommunications company. 

Vodafone 360.jpg


I started working with Vodafone Group in 2009 on the launch of the Vodafone 360 project. I wrote the end user copy across the numerous services 360 offered, as well as most of the internal communications, implementation and user guides, and marketing collateral. 

I also managed the copy localisation employing a London translation agency and coordinating the copy across 13 operating countries and languages. 

Since then I've worked regularly with different teams across the Group division creating copy for everything from mobile apps to websites, new products and services, global design, brand and voice guidelines, FAQs, video scripts and much more. 

  • Web copy
  • App development and copy
  • UX
  • Brand and design guides
  • Implementation and user guides
  • Internal and external comms
  • Marketing collateral

Duncan consistently brought a user focus to our discussions. While marketing collateral can be over-promising or product documentation can be too technical, he ensured the language used was clear, concise, and comprehensible for the average user.
— Brenden Mielke | Head of product marketing | Vodafone Group

Duncan is equally at home collaborating with diverse teams to understand the business, technical, legal and customer needs… a fantastic writer and editor who is able to write in a diverse range of audience appropriate styles.
— Phil Julian | Head of UX design | Vodafone Group