VSCO
VSCO is a US West Coast based community-driven platform that equips photographers with the tools, community and exposure they need to expand creatively and professionally. Founded in 2011, it’s one of the world’s leading photography and editing platforms and has secured $100m in funding from top investors including Accel Partners, Glynn Capital, Icon Ventures & Obvious Ventures.
Copywriter and Tone of Voice creator
The VSCO brand and creative team were unhappy with the existing brand language, voice and tone, and were struggling to write in a unified VSCO voice that really spoke to their millions of users.
I conducted a company wide content audit, working with key stakeholders to summarise an approach to tone of voice that answered all their needs.
The final output was a comprehensive set of tone of voice guidelines and an accompanying toolkit to help implement and maintain them across every customer touchpoint.
Now VSCO sounds exactly how it should.
Brand
Tone of voice guidelines
Writing toolkit