Duncan Madden

Copywriter • UX writer • Travel writer

Zempler Bank

Zempler started out as a British fintech company providing prepaid credit cards to those with minimal or poor credit ratings, offering add-on services designed to establish and improve those credit ratings. It is now a fully-fledged bank serving individuals, freelancers and SMEs across the UK.

Copywriter

When I joined Zempler, it was at the start of a long road towards becoming a British bank. I was tasked with rewriting its entire communications framework to bring them up to FCA regulatory standard – a core component in achieving its banking licence.

Since obtaining its licence as Cashplus Bank, I worked with the brand, marketing and design teams to rebrand as Zempler Bank, focusing on the “crafters, grafters and self-starters” small business market, launching in 2024.

This included a review and refresh of the brand voice, a full web and app rewrite, new comms approach, and an aggressive new content strategy to grow the brand, human crafted and AI enhanced.

Zempler Bank

  • Voice and brand

  • Web and app copy

  • B2C and B2B comms

  • Articles and guides

  • AI