Zempler Bank
Zempler started out as a British fintech company providing prepaid credit cards to those with minimal or poor credit ratings, offering add-on services designed to establish and improve those credit ratings. It is now a fully-fledged bank serving individuals, freelancers and SMEs across the UK.
Copywriter
When I joined Zempler, it was at the start of a long road towards becoming a British bank. I was tasked with rewriting its entire communications framework to bring them up to FCA regulatory standard – a core component in achieving its banking licence.
Since obtaining its licence as Cashplus Bank, I worked with the brand, marketing and design teams to rebrand as Zempler Bank, focusing on the “crafters, grafters and self-starters” small business market, launching in 2024.
This included a review and refresh of the brand voice, a full web and app rewrite, new comms approach, and an aggressive new content strategy to grow the brand, human crafted and AI enhanced.
Voice and brand
Web and app copy
B2C and B2B comms
Articles and guides
AI