Zempler Bank – Copywriter, UX & brand
Zempler started out as ‘Advanced Payment Solutions’, a British fintech company providing prepaid credit cards to those with minimal or poor credit ratings, offering add-on services designed to establish and improve those credit ratings. Fast forward a decade and it’s now a digital challenger bank with a full UK licence serving hundreds of thousands of UK startups and SMEs. “For the crafters, grafters and self-starters.”
Content owner across product, marketing and service communications.
Led full content rewrite as part of a 2024 rebrand from Cashplus to Zempler, covering web, app, lifecycle and campaign communications.
Writing and shaping CRM and service content in a heavily regulated financial services environment, working closely with legal and compliance.
Editing and humanising AI-assisted banking guides to maintain brand voice, human focus and regulatory compliance while improving operational efficiency.
Developed and implemented the content that helped Zempler meet regulatory standards and get its banking licence in 2021.
Web and app copywriting
Branding
UX
B2C and B2B comms
Content writing – articles and guides
AI-enhanced content creation
Regulatory compliance
