Duncan Madden

Copywriter • Digital consultant • Journalist

EPAM & Great Fridays

Formerly Great Fridays before its merger, EPAM is a global service design agency. Its team of strategists, designers, architects and engineers are spread across four continents and help some of the world's biggest brands solve any product development challenge. EPAM is number eight on Forbes' list of 25 fastest growing public tech companies.

a day for creating
a day for listening
a day for design

Copywriter and content manager

I joined Great Fridays as a freelancer in 2009 working not only on the agency's own rebrand and multiple iterations of its website (growing in line with the agency's own business proposition), but also for a range of clients. From writing web and technical copy for US education giant Pearson to helping build musician Peter Gabriel's Gabble app, we've collaborated regularly for eight years.

Other clients have included PayPal, Gucci Style, Imagination Technologies, pro sport apps, Design Authority, Thomson Reuters and Vodafone.

Since Great Fridays has merged into EPAM the team continues to employ me on an ad-hoc project-by-project basis, most recently working with MasterCard

  • Web copy
  • App copy
  • Brand development
  • Content managing and editing
  • Brand bibles
  • Project management
  • Case studies
  • Behance and blog

Other pages and assets…


Duncan has been a partner to Great Fridays since 2009. A fantastic talent with a deep understanding of brand architecture, coupled with being a genuinely nice guy and a pleasure to work with.
— Rob Noble | Co-founder | Great Fridays