Duncan Madden

Copywriter • Digital consultant • Journalist

Go Jauntly

Go Jauntly is Webby Award-nominated free community-based app that encourages people to discover new walks and curate and share outdoor adventures with friends and the wider community. Why? Simply because walking and being outdoors is fun, free and really good for you, physically and mentally.

Copywriter and UX consultant, web and app 

Through my work on Vestd I met the team at digital product and design studio Furthermore and collaborated them on their new venture, the wonderful Go Jauntly.

I worked from the outset with the team to create the voice and identity for Go Jauntly, creating a tone of voice master document to help guide their language across channels. 

I then wrote all website copy before moving onto the app, working on and refining user journeys and creating all the in-app copy.

Go Jauntly has gone on to garner lots of public and media interest, win numerous awards across digital and health sectors and was nominated in the lifestyle section for the 2018 Webby Awards (the Oscars of digital products) – it remains one of my favourite ever projects.


Download the iOS app

  • Web copy
  • App copy
  • App store description
  • UX consultant
  • Tone of voice guide

Other pages and assets…