Go Jauntly – Copywriter & UX
Go Jauntly is a multiple award-winning free community-based app that encourages people to discover new walks and curate and share outdoor adventures with friends and the wider community. It’s widely recognised for its civic innovation and sustainability.
Worked with the CEO and designer to define tone of voice and identity prior to launch.
Ensured consistent tone of voice and language across product, marketing and all other touchpoints.
Led the UK app and website UX content update.
Created content systems, copy and microcopy across key user journeys, from onboarding and search to creation flows for adding new walks.
Nominated as one of the top five lifestyle apps in the world for the 2018 Webby Awards.
Winner:
UK Enterprise Awards 2023
Mayor of London and Transport for London Civic Innovation Challenge for Active Travel 2018
People’s Choice Digital Agenda Impact award in the Cities category 2018
Ordnance Survey Geovation accelerator programme
Web & app copywriting
UX
Tone of voice
Content writing – app store, CRM
